Move over, trending dances and viral recipes — there’s a new social media star, and it’s as old as time itself.
Meet Stick Nation, a global community where ordinary twigs become legendary artifacts, moss-covered branches double as mythical weapons, and a humble stick found in Antarctica sparks an international debate. What began as a joke between two friends has grown into a movement celebrating nature’s simplest treasures, one hysterical review at a time.
Boone Hogg and Logan Jugler never imagined their inside joke would ignite a phenomenon. After stumbling upon a weathered stick during a Utah hike, the duo decided to film a mock review, praising its “excellent grain” and “nice grip.”
Lin Manuel Miranda and his stick. Photo from TikTok
“We try and not be like an art gallery for sticks. We just want to share sticks,” Hogg said. Fast-forward to today, and their Instagram account @officialstickreviews boasts nearly 3 million followers, while TikTok’s “StickTok” corner buzzes with 12.5 million likes.
The rules of Stick Nation are delightfully uncomplicated. Members showcase sticks ranging from serpent-like twists to wizard staffs, often dubbing them with punny titles like the “Log Ness Monster,” discovered near Scotland’s Loch Ness. Creativity runs wild: One Latvian enthusiast championed a mossy branch as both a weapon and a microverse. “It’s useful to fight your enemies because it’s quite light and sturdy,” he said, adding, “tiny little people actually live there and do work 9 to 5.” Another user pondered a street-found stick’s cryptic message: “Can you help me translate the stick language?”
But Stick Nation isn’t just about laughs. Hogg and Jugler aim to reconnect people with nature. “We really want to turn the page and get [the community] off their phones and into nature,” Hogg said. Their “Stick of the Year” contest, won by Marcus Barrick’s “Ancient Energy Sword,” and upcoming “Stick Quests” encourage outdoor adventures. Even Antarctica joined the fun when a member submitted an “ice stick,” sparking playful deliberation. “The council must assemble,” one commenter joked. Jugler ultimately ruled, “This is an Antarctica stick.”
Boone Hogg (left) and Logan Jugler, who run the account @officialstickreviews, show off their sticks. Photo by Jackson Hoget
Sentimental stories deepen the lore. A grandfather’s hiking stick, adorned with trail medals, moved Hogg. “I love the ones that have a story,” he said. Celebrities like Lin-Manuel Miranda have jumped in, but everyday users steal the show. One woman brandished a “snake stick” for “sneaking and gremlins,” while another joked her find had “mystical aura.”
With a book in the works and plans for a “Travel Log” to pass sticks globally, Stick Nation’s roots keep spreading. As Jugler summed up: It’s not about perfection — it’s about joy, nostalgia, and the thrill of finding the perfect stick.
@officialstickreviews Epic lacrosse stick found in Upstate New York 🥍🪵🫡 #explore #fyp #sticktok #sticknation #nature ♬ original sound – Leyna
